The focus of this article is pointed at adaptive management in the context of innovative software projects. Software development is presented through the filter of innovation. The aspects that differentiate software innovation from any other kind of innovation are highlighted. Adaptive management is addressed from a general point of view. The circumstances that require adaptive management are emphasized. Methods of implementing adaptive management in innovation oriented software projects are submitted and practical examples resulting from personal experience are presented. Innovative software development projects are depicted as a suitable environment for recusant management approaches. The theories, information and facts enunciated throughout the article are summarised. A coherent picture of managing the development of innovative software is assembled. Access full paper here.